All glossary terms
Glossary · Engagement
Mention
Including @handle in a tweet, which notifies that user and links to their profile.
In depth
Mentions notify the named user and create a clickable link to their profile. They're the simplest way to bring someone into a conversation or credit a source.
Tagging large accounts gratuitously hoping for a repost is a known engagement-bait pattern and the algorithm down-weights it. Tagging when there's a genuine reason — credit, collaboration, response — performs normally.
Now put it to work
AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.