Reply
A tweet posted in response to another tweet, threading under the original.
In depth
Replies are conversation. Every tweet has its own reply tree, and the most-liked replies surface at the top — which is why replying early to large accounts ("reply guy" strategy) can earn impressions disproportionate to your following.
Replies count toward the engagement score the algorithm uses to decide reach for the original tweet, and well-placed replies generate inbound profile visits.
Related terms
Reply guy
A user who builds an audience by replying early and substantively to large accounts.
Engagement rate
Total engagements (likes + replies + reposts + bookmarks) divided by impressions, expressed as a percentage.
Mention
Including @handle in a tweet, which notifies that user and links to their profile.
Now put it to work
AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.