Impressions = display count (one person twice = 2). Reach = unique viewers. X shows impressions but not reach. Here's why, and which metric actually matters for growth.
Full glossary of every X analytics metric with benchmarks by follower count. Impressions, engagement rate, profile visits, follower conversion — which ones actually predict growth.
Master X analytics (formerly Twitter analytics) with this complete 2026 guide. Learn which metrics matter, how to access X analytics, and how to use data to grow your X audience faster.
