Like
The lowest-friction engagement signal on X — tapping the heart icon under a tweet.
In depth
Likes are the most-given form of engagement and the lowest-weighted in the X algorithm. They count, but a reply or repost from the same user weights many times higher.
Strategically, like counts matter more as social proof than as a reach driver — a tweet at 1,000 likes looks more credible to new readers regardless of whether those likes meaningfully boosted distribution.
Related terms
Engagement rate
Total engagements (likes + replies + reposts + bookmarks) divided by impressions, expressed as a percentage.
X algorithm
The ranking system that decides which posts appear in the For You feed and in what order.
Bookmark
Saving a tweet privately for later reference, without notifying the author.
Now put it to work
AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.