Impressions
The number of times your tweet was loaded into a user's feed or shown on a profile.
In depth
Impressions count every render of a tweet, regardless of whether the user actually read it. The metric is generous: a tweet that scrolls past in half a second still counts as an impression.
Impressions are the input to every X analytics ratio. Engagement rate = engagements ÷ impressions. CTR = link clicks ÷ impressions. Tracking impressions in isolation tells you reach; tracking the ratios tells you quality.
AutoTweet pulls impressions data every 6 hours from the official X API v2 and surfaces them on the analytics dashboard.
Related terms
Engagement rate
Total engagements (likes + replies + reposts + bookmarks) divided by impressions, expressed as a percentage.
Reach
The number of unique users who saw a tweet (not the total times it was shown).
X algorithm
The ranking system that decides which posts appear in the For You feed and in what order.
Now put it to work
AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.