All glossary terms
Glossary · Format
Cross-posting
Publishing the same content (or near-same) to multiple social networks from a single source.
In depth
Cross-posting between X, LinkedIn, Threads, and Mastodon is a common workflow because the audiences differ but the content can often work in both places with minor adaptation.
Pure 1:1 cross-posting underperforms — each platform has its own conventions (LinkedIn rewards long-form professional, X rewards hooks and threads, Threads rewards conversation, Mastodon rewards niche depth). The strongest cross-posting workflow adapts the format and hook per platform from a single core idea.
Now put it to work
AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.