Thread
A series of connected tweets posted by the same author, displayed as a continuous narrative.
In depth
A thread is a chain of tweets where each new tweet replies to the previous one, producing a single readable narrative. Threads are the highest-performing content format on X because they keep readers on the platform longer — and dwell time is one of the largest positive signals in the algorithm.
Threads typically range from 5 to 15 tweets. The sweet spot is 7–10 tweets: long enough to deliver real value, short enough to maintain completion rate. Drop-off is sharp after tweet 12.
AutoTweet's Twitter Thread Maker generates a full thread from a single prompt, structured with a hook tweet, value tweets, and a call-to-action tweet.
Related terms
Hook
The first line of a tweet or thread, written to stop the scroll and earn a click on "Show more."
Tweet
A post on X (formerly Twitter), originally capped at 280 characters and now extending to 4,000 for X Premium subscribers.
Dwell time
How long a user spends looking at your tweet before scrolling past.
Engagement rate
Total engagements (likes + replies + reposts + bookmarks) divided by impressions, expressed as a percentage.
Now put it to work
AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.