Top tweet
Your highest-performing tweet by impressions or engagement over a given time window.
In depth
Top tweets surface in your X analytics dashboard with the highest impressions or engagement for the time window you select (7, 28, or 90 days). They're the single most useful piece of data for tuning your content mix — patterns repeat.
A repeatable workflow: every Sunday, identify your top tweet of the week, write 3 variations of it for the upcoming week. Top tweet recycling compounds because the format already proved to land with your audience.
Related terms
Impressions
The number of times your tweet was loaded into a user's feed or shown on a profile.
Engagement rate
Total engagements (likes + replies + reposts + bookmarks) divided by impressions, expressed as a percentage.
Algorithmic boost
When a post earns disproportionate reach because the algorithm scored it as exceptionally engaging.
Now put it to work
AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.