All glossary terms
Glossary · Engagement

Ratio (to be ratio'd)

Also known as: Ratio'd, Get ratio'd

When a tweet receives more replies than likes — typically meaning the audience disagrees strongly or is actively dunking on the post.

In depth

Getting ratio'd on X means your tweet gets more REPLIES than likes. Replies in this context are usually negative — disagreement, mockery, or correction. A high ratio (replies > likes) is the X equivalent of a downvote pile-on.

Counterintuitively, the algorithm still rewards ratio'd posts with reach because replies count as engagement. Some accounts deliberately farm ratio with provocative takes to compound visibility. Whether that's good for your brand depends on what you're trying to build.

Healthy engagement looks like: likes >> replies >> retweets >> bookmarks (in that order). When replies exceed likes, audit the tweet — either it sparked genuine controversy (sometimes valuable) or it's actively unpopular (rethink).

Example

A take that gets 200 replies and 50 likes has been ratio'd — the audience replied to disagree, not to engage positively.

Now put it to work

AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.