All glossary terms
Glossary · Monetization
Promoted tweet
Also known as: X ad, Twitter ad
A paid post that X distributes to a targeted audience beyond the author's followers.
In depth
Promoted tweets (X's equivalent of Facebook ads) let you pay to reach a specific audience by interests, demographics, or lookalike modeling. They're marked with 'Ad' in the corner; engagement counts roll up to the underlying tweet as normal.
For most creators, organic content outperforms promoted content per dollar — the engagement quality is higher and the costs are zero. Promotion is most useful for B2B SaaS lead capture and event promotion where each conversion is worth $100+.
Now put it to work
AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.