All glossary terms
Glossary · Monetization

Ad revenue share

Also known as: Creator Revenue, X Payouts

Creator program where X shares a portion of ad revenue earned from impressions in your replies.

In depth

Eligible creators receive a share of ad revenue from ads shown to verified users in their reply threads. Eligibility requires X Premium plus thresholds for impressions and follower count.

Payouts scale with impressions on tweets where ads appear — so reach is the primary driver. Creator earnings range from a few dollars per month for small accounts to five-figure monthly payouts for high-impression creators.

Now put it to work

AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.