All glossary terms
Glossary · Audience
Mutuals
Accounts that follow you while you follow them back — a mutual-follow relationship.
In depth
Mutuals are the strongest follow relationship on X. The algorithm treats their engagement on your tweets as a stronger signal than non-followers, and mutuals are vastly more likely to see your posts in their feed.
Building a network of engaged mutuals is the slow-and-compounding form of X growth — and the form least vulnerable to algorithm changes.
Now put it to work
AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.