Weekly X account review (20 items, ~30 min)
Sunday-evening 30-minute review of your X account. Top tweets, engagement rate, follower growth, reply discipline. Compounding accounts run this every week.
Weekly playbook
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X accounts compound when you measure + adjust. Weekly cadence is the right frequency — daily is noise, monthly is too slow to catch trends. This 20-item checklist is the Sunday review that high-growth accounts run.
Performance
Content analysis
Engagement quality
Next-week prep
Common questions
Is 30 minutes per week enough for review?+
Yes for most accounts. The point of the review is pattern-spotting + next-week prep, not deep analytics. 30 minutes consistently beats 2 hours sporadically. The discipline matters more than the depth.
What if my numbers are flat or declining?+
Look at engagement RATE first, not raw numbers. Raw declines often reflect external factors (algorithm changes, your audience overlap with current news). If engagement rate is also declining, audit content quality + cadence. If only raw numbers are down, ride it out.
When should I escalate to a deeper monthly review?+
Monthly: review hook patterns across all top tweets, topic categories that worked, audience-time-of-day shifts. Quarterly: bio + profile audit. The weekly review is for tactical adjustment; deeper reviews are for strategic shifts.