Glossary · Format

Twitter Card

Also known as: X Card

A rich preview that appears when a link is shared on X — image, title, and description pulled from the destination page.

In depth

Twitter Cards (now also called X Cards) are generated automatically from `<meta name="twitter:...">` tags on the destination page. The `summary_large_image` card is the default for blog posts and is what most marketers optimize.

A well-designed card increases CTR by 30–50% versus a bare URL. The card image is the highest-leverage asset: 1200×630px, optimized for legibility at small sizes.

Related terms

Hook

The first line of a tweet or thread, written to stop the scroll and earn a click on "Show more."

Click-through rate (CTR)

The percentage of impressions that resulted in a click on the tweet (link, profile, or detail expansion).

Verified (blue check)

Now put it to work

AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.

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