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Hashtag

A keyword prefixed with # that turns into a clickable link to a search results page on X.

In depth

Hashtags categorize tweets into searchable buckets. On X, they're more useful for discovery during live events (#WWDC, #SuperBowl) than for evergreen growth. The algorithm doesn't reward hashtags the way Instagram does.

One or two relevant hashtags per tweet is fine. Five-plus hashtags in a single tweet looks spammy and the algorithm down-weights the post.

Now put it to work

AutoTweet generates and schedules X content tuned for the algorithm — the same one this glossary just explained.