How to Pin a Tweet on X (2026): Step by Step + What to Pin
Your pinned post is the first thing profile visitors see after your bio. It takes 5 seconds to pin the right tweet — and the difference between a good pin and a bad one is measurable in follower conversion rate.
Key Takeaway
Tap ··· → "Pin to your profile" on any of your posts. Pin your best-performing thread or lead magnet offer. Change it every 2-4 weeks to keep your profile fresh.
How to Pin on Desktop
- Go to your profile and find the post you want to pin
- Click the three-dot menu (···) in the top-right of the post
- Click "Pin to your profile"
- Confirm by clicking "Pin"
The post moves to the top of your profile with a small pin icon. To unpin, repeat the same steps — the option changes to "Unpin from profile." Pinning a new post automatically unpins the old one.
How to Pin on Mobile
- Open the X app and go to your profile
- Find the post you want to pin
- Tap the three-dot menu (···)
- Tap "Pin to your profile"
- Confirm
Same flow on iOS and Android. You can only pin your own posts — not reposts or quote-tweets of others.
5 Best Things to Pin
Your pinned post should answer one question for profile visitors: "Why should I follow this person?"
1. Your best-performing thread
High social proof (thousands of likes/reposts) signals to visitors that you create valuable content. This is the safest default pin.
2. A lead magnet or newsletter CTA
"I write a weekly newsletter on [topic]. 5,000+ subscribers. Sign up free: [link]" — converts profile visitors into email subscribers.
3. A product/launch announcement
If you're actively launching something, pin the announcement. Change it after the launch window ends.
4. A "start here" introduction post
"New here? I'm [name], I do [thing]. Here's what I post about: [list]. Best posts to start with: [3 links]." — works well for new accounts. See our bio formula to complement this.
5. A contrarian take that defines your brand
A strong opinion post that attracted debate and engagement. Signals you have original thinking — the type of content people follow for.
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See PlansWhen to Change Your Pin
- • Every 2-4 weeks as a default cadence
- • When you publish something better — a new thread with 3x the engagement
- • When launching something new — product, newsletter, event
- • When the pinned post becomes stale — dated references, old pricing, expired offers
Check your profile visit → follower conversion rate. If it drops below 3%, your pinned post might be the bottleneck.
FAQ
How do I pin a tweet on X?
Tap ··· on your post → "Pin to your profile." The post moves to the top of your profile. One pin at a time.
What should I pin on X?
Your best thread, a newsletter CTA, a launch announcement, a "start here" intro, or a brand-defining hot take.
How often should I change my pinned tweet?
Every 2-4 weeks, or when you publish something that outperforms your current pin.
Related Reading
The AutoTweet Team
We build AutoTweet — the AI platform for X (Twitter) growth. Our guides come from shipping product against the real X API, watching millions of generated tweets, and talking to creators, founders, and agencies using X to grow real businesses. No generic listicles.
Stop Spending Hours on X. Start Growing on Autopilot.
AutoTweet's AI generates a full week of high-performing X content in one click. From $49/mo with a 14-day money-back guarantee.
See Plans